PURA Finland was born from the need of having warm clothes in the summertime. Summers in Finland had been extraordinary cold and other brands were missing wool products in the summer season. We started by creating a minimalist poncho, and today we have 10 retailers all over Finland and our collection includes knits, dresses, accessories and more.
We get our inspiration from the Finnish nature and the four seasons; earth tones, quality fabrics and Scandinavian design. From the very beginning it was clear to us that all of our products would be made locally in Finland. In that way we can support the local economy and sustainable development.
We will be presenting our SS20 collection at CIFF 7.8.–9.8.2019.
Where: CIFF, Bella Center, Copenhagen
When: Wed 7.8. – Thu 8.8. 9 a.m.–6 p.m., Fri 9.8. 9 a.m.–5 p.m.
Stand: C2-011H (Future Classics)
You can currently shop selected pieces of our collection internationally at Weecos.
Because our international site is currently under construction, you can browse our whole collection only on our Finnish site:
+358 44 333 7726
Our products are also available for retailers, please email us for more information.