PURA Finland was born from the need of having warm clothes in the summertime. Summers in Finland had been extraordinary cold and other brands were missing wool products in the summer season. We started by creating a minimalist poncho, and today we have 10 retailers all over Finland and our collection includes not only knits but also dresses, bags and shoes.
We get our inspiration from the Finnish nature and the four seasons; earth tones, quality fabrics and Scandinavian design. From the very beginning it was clear to us that all of our products would be made locally in Finland. In that way we can support the local economy and sustainable development. Much like nature, our products will last from one generation to another when properly taken care of.